Brand identity, illustrations, and website for Chloé Lécrivain, a holistic and feminist life coach. The design approach is rooted in the essence of Chloé’s practice, translating her concepts and research into visually engaging diagrams.

The illustrations draw inspiration from spontaneous sketches, utilising expressive lines that intertwine with a vibrant color palette, echoing the diverse queer universe. Complemented by a serif typography, the design reflects the essence of self-assertion and empowerment central to Chloé’s ethos.

Photography: Lila Ribouchon