Brand identity, illustrations and website for Chloé Lécrivain, a holistic and feminist life coach. The design is based on diagrams which illustrate the concepts and research that Chloé has developed in her practice.

The illustrations are inspired by spontaneous sketches and expressive lines associated to a vibrant color palette in order to reflect the queer universe. The concept also features a strong serif typography reflecting self assertion.

Photography: Lila Ribouchon