Brand identity for Onko, a digital service within the NHS which provides practical, emotional, nutritional and social support to people with cancer at home.

The intention behind the design was to create a positive approach thanks to charming illustrations and bold colors to move away from the clinical environment of the hospital.

The logotype is constructed in a minimalist way with 4 simple shapes, relating to the four pillars of the brand. The design was developed for an app and website as well as print communication.

Project created at Boldspace

Illustration: Tiffany Beucher

Photography: Jonathan Mauloubier