Eudi is an independent French brand that offers limited edition and one-of-a-kind t-shirts. From brand strategy to visual identity, from print communication to website design, Eudi entrusted me with the complete artistic direction of the brand.

After overseeing the brand creation process, each letter of the logo was designed based on the shape of the heat press used during the t-shirt printing process. The photographic direction maintains a fun and joyful aspect, in line with the designs of the t-shirts.

Lifestyle photography: Lila Ribouchon

Packshot and print photography: Jonathan Mauloubier

Website integration (Cargo collective): Julien Brogard